Have you ever noticed how Siri, Alexa, Cortana, Google Assistant, and other voice assistants have female voices? This form of AI is increasingly a part of our daily life. Almost 3 billion people are currently using voice automated software. We Prefer Female Voices There are an overwhelming number of studies that suggest humans prefer…

Senior Director of Localization and Global Content at Workday, Loy Searle and VP of Solutions at Welocalize, Darin Goble discuss some of the challenges of inherited tech and how to instigate change. Most localization and translation professionals don’t have the luxury of building a tech stack from scratch. Chances are…

Any global commercial and non-profit institution has a wealth of financial-related content. For any publicly traded and private company, there are millions of financial documents, often in multiple languages. Financial information often needs to meet local accounting, laws, and compliance regulations and therefore the accurate localization of financial content is…

Video content consumption is continuing to experience huge growth and development. Global lockdowns in 2020 caused demand for video to accelerate overnight. To meet the demands of today’s digital savvy consumers, video and audio content is a must. Many tech providers have moved forward to develop video platforms: Instagram developed…

The likes of Firefox, Microsoft, and Apple have been phasing out the use of third-party cookies for a while now and in 2020, Google announced it is going to follow suit. However, what marketers and advertisers did not expect was Google’s further announcement earlier this year, as they confirmed they…

Today, global business is just starting to touch on localizing user generated content (UGC). It’s such a new field for us, so how do we even think about it? …

Online consumer reviews are the third most trusted form of advertising behind recommendations from friends and family and branded websites, according to the Global Trust in Advertising Report from Nielsen. Since content from websites like Travelocity, Kayak, TripAdvisor, Bookings.com, Expedia, and Orbitz appear on the pages of many online travel…

The right-to-left (RTL) writing system is most widely used in the Middle East. As the name suggests, writing of RTL scripts starts from the right of the page and continues towards the left. Popular RTL language scripts include Arabic, Hebrew, Farsi and Urdu. In general, Semitic languages, except for the…

Stéphanie Schuh is a program manager at Microsoft and an international design specialist. She delivered key insights into design and localization at Welocalize’s LocLeaders Forum 2016 in Montreal as part of the session, “The Art and Science of Globalization.” …