A Guide for Multilingual User Generated Content

Welocalize has released an extensive guide with valuable insights for content marketers and localization professionals on how to manage multilingual UGC.

One of the significant growth areas for global content marketers to influence buyers and enhance the customer experience has been the rise in user generated content (UGC). Every second millions of network generated comments, blogs, posts, and reviews are published digitally on hundreds of media platforms and channels around the world. How should global brands respond? The challenges of being faced with the volumes of real-time experiences can be overwhelming. Yet, there are many organizations that realizing there are great benefits in localizing, testing, adapting and translating content in multiple languages.

Get your copy now! Click here: A Welocalize Guide for Global Content Marketers to UGC

UGC gives many organizations the chance to promote brands and share product knowledge on a global scale, reaping significant rewards in terms of brand awareness and increased equity across our expansive digitally connected world. From social media to product forums, this network generated content is highly valuable as it can build brand equity in highly competitive markets, help promote further sales and penetrate new and emerging markets.

In fact, 25% of search results for the world’s largest brands are links to UGC (Kissmetrics) and 84% of millennials report that UGC on company websites has at least some influence on what they buy (Bazaarvoice).

Ready to learn more? Welocalize’s new white paper looks at all aspects relating to network and user generated content and its role in today’s online digital marketing strategies.

What you will learn in A Welocalize Guide for Global Content Marketers to UGC:

1. OVERVIEW
2. THE RISE IN USER GENERATED CONTENT
3. CHANGE IN BUYERS HABITS
4. THE CUSTOMER JOURNEY
5. CREATORS OF USER GENERATED CONTENT
6. WHY GLOBAL MARKETERS SHOULD LOCALIZE USER GENERATED CONTENT
7. CHALLENGES CREATED BY USER GENERATED CONTENT
8. BRIDGING THE GAP BETWEEN CONTENT MARKETING AND LANGUAGE SERVICES
9. METHODS TO CULTURALLY ADAPT AND LOCALIZE USER GENERATED CONTENT
10. UGC CASE STUDY
11. WELOCALIZE USER GENERATED CONTENT SOLUTIONS

This white paper is a must-read for digital content marketers and localization professionals who want to maximize the impact and value of any UGC.